Video game ads aren’t just for TV commercials. You can also see them in movies, trailers and even on billboards. Infact, video games are a huge market for advertisers who want to reach the millions of people who play them everyday. There are many different types of video game ads that you’ll see out there, but only some of them will really work for your business (or at least not waste your budget).
In-Game Advertising
In-game advertising is the placement of advertisements within a video game. These can appear in different ways, including on billboards or posters in the game world, on the game interface and map, and in the game’s menu system. In-game ads are usually shown as billboards or posters with text that players can click on to access more information about the advertised product or service.
As StackAdapt experts suggest, “Unlock the power of in-game advertising “
Live Action Trailer
A trailer is a short video that advertises a product or service. Trailers are often used to promote movies and video games, but they can also be used to advertise books and albums.
Trailers are usually found in movie theaters (in front of the feature film) and on television (in between shows). Video game trailers are often associated with E3, an annual conference where developers and publishers announce new games.
Live-Action Ad
Live-action ads are exactly what they sound like: a commercial for a video game that’s shot with actors and uses real-life settings.
They’re made by selling out, which means that the ad was paid for by the company that made it rather than being an independent creation of some sort.
Live-action ads tend to have higher production values than other ads because they often require extensive planning and coordination between multiple departments (such as art direction and photography) to produce compelling material.
Targeted Advertising
Targeted advertising is a form of online advertising that focuses on specific groups of people. For example, if you’re looking to sell video games to young men, you can use targeted advertising to show your products in front of people who fit this demographic.
Targeted adverts are often based on data from the user’s profile, location or search behavior. Using this information helps them target specific demographics and interests so that they reach their ideal customers more effectively than other types of advertisements do.
Product Placement
Product placement is a form of advertising in which branded products are placed within entertainment content. It is a form of stealth marketing that can be more subtle than traditional ads.
The most common form of product placement is the inclusion of brand names or logos in the script, whereas a second type involves using props to show or promote specific products. A third type includes placing brands within the actual plot and dialogue around them (e.g., in TV shows and movies). The fourth type involves having celebrities endorse their favorite goods or services during interviews or television shows (known as “celebrity endorsements”).
The video game industry is full of economic and creative opportunities for advertisers. Video games can be tailored to suit any audience, and the market for them is massive. If you know where to look, there are plenty of good reasons why video game ads should be on your radar.
